Electra Tower, Tel Aviv

The Electra Tower, previously Amkor Tower or Elco Tower, is an office skyscraper in Tel Aviv, Israel, located on Yigal Allon Street. At 165 meters, it is the third tallest building in the city. Originally it was planned to be Tel Aviv’s tallest tower, and one of the country’s tallest towers upon completion. Eight of the towers’ floors are rented by Google Israel.

Initiator: Electra, Architect: MYS Architects, Project Manager: Electra

The design of the towers’ signage includes: exterior signage, interior signage, and parking signage. The characterization of the signage in the project from our point of view is a part of the total design. The signage supports and completes the planning and structure of the building.