Givatayim Mall

The first shopping mall in a residential neighborhood in Givatayim with a neighborly orientation for its residents with the intention of integrating into the community. The mall signage has a minimalist sense to it, made with stainless steel material relying on a small number of directional signs spread across the area. The signage in the parking lot is meant to create a casual, humorous environment so that we chose to use images of animals and caricatures.