Our life project. B/T Design studio has accompanied the Isrotel chain since it opened its first hotel, King Solomon in Eilat in 1984. The chain’s old logo was designed by a studio from London even before our arrival, the symbol was shaped from a wave and sun producing the letter i, the first letter of the word isrotel, and it implies a beach vacation.
In 2011, along with the opening of the Beresheet Hotel, Isrotel opened the new Isrotel Exclusive Collection line, which offered an exclusive vacation, different from what the hotels that existed until then offered. Today, the line consists of six more hotels: Cramim, Carmel Forest, Orient, Mitzpe Hayamim, and the Royal Beach Hotels.
Today, the Isrotel chain is in the process of growth, change, and expansion: from a chain that started as a chain of Eilat hotels to a national chain, which offers a variety of types of vacations. In the coming years, a large number of Isrotel hotels will open in Tel Aviv and the customer base will grow from an Israeli audience to a combined audience of Israelis and tourists.
The Isrotel chain rebranding process begins with the primary logo and touches on the entire brand architecture.